Brand Guidelines
Here you’ll learn how to express our brand and follow our design philosophy to uniquely distinguish us from the competitors.
Introduction
Our Brand
Our brand journey starts here. Use this guide as an overview of how our brand comes to life.
We like to think that we’re not your traditional technology services provider. It’s important that our brand reflects this in everything we do.
Our proactive service approach drives us to challenge the status quo with modern design thinking and innovation.
1.0
Logo
We are proud of our logo and consistent use of our brand mark on materials helps strengthen recognition of our brand wherever it’s used.
The logo is composed of two elements, a brandmark and a wordmark that is based on a Sans Serif typeface.
The brandmark is visually based on the H from our company name and shows four individual elements coming together to form a solid structure.
It’s designed to expresses the seamless use of our products to improve productivity and communication.
Size & Spacing
We are proud of our logo and consistent use of our brand mark on materials helps strengthen recognition of our brand wherever it’s used.
The logo is composed of two elements, a brandmark and a wordmark that is based on a Sans Serif typeface.
The brandmark is visually based on the H from our company name and shows four individual elements coming together to form a solid structure.
It’s designed to expresses the seamless use of our products to improve productivity and communication.
1.0
Logo
Consistent use of our brand mark on materials helps strengthen recognition of our brand.
Our style is characterised by its reduced design language – shifting the focus to what we want to communicate to our audience.
Logo
Brand Elements
The logo is composed of our logomark and a logotype based on a Sans Serif typeface.
The logomark is visually based on the H from our company name and shows four individual elements coming together to form a solid structure.
It’s designed to expresses the seamless use of our products to improve productivity and communication.
The horizontal version of our logo is the primary logo and should be used in all external applications.
The compact logomark is restricted for digital use such as profile images on social media and application icons.
Only use the logo files provided and please do not alter or try to recreate the logo yourself.
Brand Assets – Download (PDF PNG AI SVG)
1.1
Colour Palette
Consistent use of colour on our materials helps strengthen recognition of our brand.
We created a look-and-feel that draws attention to important information, and makes content more accessible for everyone.
Cerulian
HEX 034FCA
RGB 3, 79, 202
CMYK 98, 60, 0, 20
Mirage
HEX 15181B
RGB 21, 24, 27
CMYK 22, 11, 0, 89
Charcoal
HEX 36454F
RGB 54, 69, 79
CMYK 31, 12, 0, 69
Slate
HEX 667680
RGB 102, 118, 128
CMYK 20, 7, 0, 49
